For a long time we've been looking for a proper partner on banner ads and could only find mediocre networks or worse. Unfortunately it seems the field of proper advertising on device is still problematic and we just couldn't find anyone with an offering that will work properly across the globe/devices.
So we picked the next best thing, we integrated MoPub support for Android/iOS only (for true cross platform our Inneractive support is still in place). MoPub isn't an advertizing network, its an ad exchange. So effectively when you place a banner ad via MoPub you can get an ad from AdMob, iAd or any one of a relatively large list of partner networks.
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Wednesday, July 10, 2013
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