This is a guest post by Yaniv Nizan who is the CEO and Co-Founder of The SOOMLA Project, the platform for Creating In-App Purchase Stores for Mobile Games. Yaniv also writes in 4 different blogs including blog.soom.la, speaks in different industry events about gamification and game design and tweets @y_nizan.
Gamification is the practice of using game mechanics in a different context with a goal to engage usersMobile apps are in fierce competition these days. There are over one million apps available in the different marketplaces and while a user may install a large number of apps on his device. Recent research by Flurry shows that users don’t use many apps for very long and in fact only 25% of the apps survive after 3 months.
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